Pentagram

Pentagram

Motogp1
MotoGP
Ambessa2
Ambessa Play DIY Flashlight
Guggenheim4
Guggenheim
Emo Nqm Case Study 2024 006
Netflix Queue
01 Paypal Pentagram Trabuccocampos
PayPal
C42
Channel 4
Nhm Case Study Logo Cover
Natural History Museum
Rare Violins1
Rare Violins of New York
00 Yoto Homepage
Yoto
Studio2
Studio Theatre
We design everything for everyone

Discipline

Sector

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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2024 Sitp2024
2023 Sitp2023
2022 Sitp2022
2021 Sitp2021
2019 Sitp2019
2018 Sitp2018
2017 Sitp2017
2016 Sitp2016
2015 Sitp2015
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2013 Sitp2013
2012 Sitp2012
2011 Sitp2011
2010 Sitp2010
2009 Sitp2009
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2005 Sitp2005
2003 Sitp2003
2001 Sitp2001
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

Typography is the voice of design. It has the power to convey meaning and emotion in a way that words alone cannot.

Abbott Miller

8 latest projects

Past as Prologue

Dramatic change doesn't always mean throwing everything out. In fact, a company's heritage can provide the best foundation for imagining the future. Looking deep into the past, we uncover important clues about what makes each brand special. But the goal is never timid, incremental compromise. Instead, it's a confident and energetic consolidation of an organization's fundamental - and absolutely unique - personality.

Type has Spirit

As Pentagram partner Paula Scher said, "Words have meaning. Type has spirit." Even for those who know nothing about fonts, the design of typography shapes the way we receive a message no less than an actor's performance shapes a script. Digital technology has made it possible - and even cost effective - to create a custom typeface, proprietary to an organization or even to one project. This ensures that whatever you say, you speak in a language that's all your own.
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Natgal Module

National Gallery of Art

A vibrant, contemporary and reimagined visual identity for America’s art museum.
Hp Berrybros 01

Berry Bros. & Rudd

Identity and collateral for Britain's oldest wine merchants.
Rolls Royce Thumbnail Module

Rolls-Royce

A new identity for the most precious brand in the world.
Fp Module

Fisher-Price

A brand identity refresh for one of the world’s leading toy companies highlights a return to a playful sense of fun.

Sharjah City Brand

Strategy, positioning and brand identity for Sharjah, one of the seven United Arab Emirates.
Icp Module

International Center of Photography / ICP

Brand identity for the world’s leading institution dedicated to photography and visual culture.

‘Killing Eve’

Identity, titles and type design for the British-made drama television series.

‘Wonka’

Logo design and custom typeface for the musical fantasy film about the origins of aspiring magician, inventor and chocolatier Willy Wonka.

Good design should feel tough—difficulty means you’re fully engaged. It means you care.

Jody Hudson-Powell

8 latest projects

London Calling

Pentagram has been an essential part of the London design scene for over half a century. Its founding partners came of age in postwar Britain, and the original formation of their design studio was very much a product of the vibrant 1960s. Today, evidence of Pentagram’s influence can be found all over London - in logos, brand identities, signage systems and campaigns - a reflection of the symbiotic relationship that informs so many creative enterprises in this most inspiring of cities.

Here is New York

Pentagram opened its New York office at an auspicious moment, just as the city was emerging from its 1970s nadir and commencing a renaissance that in many ways has never ended. Working with a wide range of clients over the last five decades – corporate, cultural, civic and commercial – Pentagram has decisively shaped New York City’s visual brand and enthusiastically participated in the city’s continuous redefinition as an irresistible urban magnet.
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Ual Module

University of the Arts London

New identity for Europe's leading arts and design university.

Natural History Museum

Moving the Museum from catalogue to catalyst.
Ra Module

Royal Academy of Arts

A new identity for one of Britain's oldest and most esteemed art institutions.
Kew Option

The Royal Botanical Gardens, Kew

Identity for the largest collection of living plants in the world.
Ch1

Cooper Hewitt Smithsonian Design Museum

Identity, website, and wayfinding design for the expanded New York institution.
Walknyc Module

WalkNYC

Wayfinding system for New York City's pedestrians.

Saturday Night Live Season 50

A new identity and opening title sequence celebrate a landmark season for the legendary sketch comedy show.
Highline

The High Line

Identity, wayfinding, and promotional materials for the elevated railway turned park in Manhattan.

Design and spirituality, it seems, are not so different. In both, we are uplifted through our imaginations.

Eddie Opara

8 latest projects

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

Design is about making choices. Sometimes the best solution is the simplest one.

Emily Oberman

8 latest projects